Notes from
the side.
What we’ve learned running brands, feeds, presses and a small studio. If we haven’t done it, we don’t write about it.
THE LOGO.
Your logo isn’t the problem
Nine times out of ten, the thing a founder wants redesigned is the one thing that is working.
Read the piece →PIXELS.
Design your label at 200 pixels first
Most Indian packaging is now bought as a thumbnail on a delivery app. Design for that, then for the shelf.
Read →ONE
MONTH.
How we batch a month of content in one day
The schedule we run for creator clients — hour by hour, including the parts that go wrong.
Read →THE LOGO.
Your logo isn’t the problem
Nine times out of ten, the thing a founder wants redesigned is the one thing that is working.
Read →PIXELS.
Design your label at 200 pixels first
Most Indian packaging is now bought as a thumbnail on a delivery app. Design for that, then for the shelf.
Read →ONE
MONTH.
How we batch a month of content in one day
The schedule we run for creator clients — hour by hour, including the parts that go wrong.
Read →THE LOGO.
Your logo isn’t the problem
Nine times out of ten, the thing a founder wants redesigned is the one thing that is working.
Read →PIXELS.
Design your label at 200 pixels first
Most Indian packaging is now bought as a thumbnail on a delivery app. Design for that, then for the shelf.
Read →ONE
MONTH.
How we batch a month of content in one day
The schedule we run for creator clients — hour by hour, including the parts that go wrong.
Read →Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Read →One email a month.
No newsletter voice.
What we shipped, what broke, and one thing worth stealing. Roughly 900 words, once a month.