The White Crab
NOSH
Brand identity
F&B · BRANDING
2025
Nosh
VIEW CASE STUDY→
BRANDING & MARKETING STUDIO · EST. SURAT
Brands that
refuse to
blend in.
Branding & Logo✦Social Media✦Website Design✦Packaging & Label✦Reels & Motion✦Personal Brands✦Branding & Logo✦Social Media✦Website Design✦Packaging & Label✦Reels & Motion✦Personal Brands✦
Trusted by founders across India & beyond
01 / SELECTED WORK
Recent crabs
in the wild.
Grouped by what we did. Click into any project to see the full story.
branding-logo
See all work →
The White Crab
KHAJUR
BHAI
Identity & packaging system
F&B · BRANDING + PACKAGING
Khajurbhai
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The White Crab
STONELLE
Brand identity
JEWELLERY · BRANDING
2025
Stonelle
VIEW CASE STUDY→
The White Crab
JOB
JUNCTION
Brand identity
RECRUITMENT · BRANDING
2025
Job Junction
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The White Crab
Aarna
by C.B.
FASHION · BRANDING
2024
Aarna by C.B.
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The White Crab
PRARAMBH
Brand identity
BRANDING
2025
Prarambh
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The White Crab
TBS
Identity & website
BRANDING + WEBSITE
2025
TBS
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The White Crab
KELA
KRUNCH
Identity & packaging
SNACKS · BRANDING + PACKAGING
2025
KelaKrunch
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Content Creation
See all work →packaging-label
See all work →
The White Crab
KHAJUR
BHAI
Identity & packaging system
F&B · BRANDING + PACKAGING
Khajurbhai
VIEW CASE STUDY→
The White Crab
KELA
KRUNCH
Identity & packaging
SNACKS · BRANDING + PACKAGING
2025
KelaKrunch
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The White Crab
FLORENZE
Packaging & label system
FEMCARE · PACKAGING
2025
Florenze
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Social Media
See all work →web-design
See all work →
The White Crab
KHAJUR
BHAI
Identity & packaging system
F&B · BRANDING + PACKAGING
Khajurbhai
VIEW CASE STUDY→
The White Crab
TBS
Identity & website
BRANDING + WEBSITE
2025
TBS
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The White Crab
KHAJURBHAI
STORE
Online store
E-COMMERCE · WEBSITE
2025
Khajurbhai
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The White Crab
NATUR
BYTE
Website design & build
WEBSITE
2026
NaturByte
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The White Crab
NOSH
Brand identity
F&B · BRANDING
2025
Nosh
VIEW CASE STUDY→
The White Crab
KHAJUR
BHAI
Identity & packaging system
F&B · BRANDING + PACKAGING
Khajurbhai
VIEW CASE STUDY→
The White Crab
STONELLE
Brand identity
JEWELLERY · BRANDING
2025
Stonelle
VIEW CASE STUDY→
The White Crab
JOB
JUNCTION
Brand identity
RECRUITMENT · BRANDING
2025
Job Junction
VIEW CASE STUDY→
The White Crab
Aarna
by C.B.
FASHION · BRANDING
2024
Aarna by C.B.
VIEW CASE STUDY→
The White Crab
PRARAMBH
Brand identity
BRANDING
2025
Prarambh
VIEW CASE STUDY→
The White Crab
TBS
Identity & website
BRANDING + WEBSITE
2025
TBS
VIEW CASE STUDY→
The White Crab
KELA
KRUNCH
Identity & packaging
SNACKS · BRANDING + PACKAGING
2025
KelaKrunch
VIEW CASE STUDY→
The White Crab
KHAJURBHAI
STORE
Online store
E-COMMERCE · WEBSITE
2025
Khajurbhai
VIEW CASE STUDY→
The White Crab
NATUR
BYTE
Website design & build
WEBSITE
2026
NaturByte
VIEW CASE STUDY→
The White Crab
FLORENZE
Packaging & label system
FEMCARE · PACKAGING
2025
Florenze
VIEW CASE STUDY→
Nothing here yet.
We're picky about what gets published. Ask us directly — there's usually unreleased work in this category.
02 / WHAT WE DO
Four things,
done obsessively.
We don't do everything. We do these four — and we do them like the brand belongs to us.
01
Branding & Logo
Positioning, naming, logo, type, colour and motion — the whole system, built to scale from a signboard to a busy reel.
6–8 WEEKS
→
02
Content Creation & Production
Concepts, scripts, shoots, edits and publishing — for brand accounts and for personal brands. Shot and cut in-house.
ONGOING RETAINER
→
03
Website Design & Development
Sites, landing pages and stores that look like the brand and convert like the strategy. Designed, written and built in-house.
4–6 WEEKS
→
04
Packaging & Label Design
Boxes, labels, pouches and the unboxing in between. Structure, artwork, compliance and print-ready files — signed off at the press.
4–7 WEEKS
→
03 / KIND WORDS
What it feels like
to work with us.
"
Heartfelt thanks to Hiren H Dave and The White Crab – Branding Studio for this beautiful and meaningful logo design. સૌથી ખાસ વાત એ લાગી કે મેં વધારે કંઈ explain પણ નહોતું કર્યું, છતાં logo નું symbolism મારી spiritual vision સાથે perfectly align થયું. Swan મારી Kuldevi Brahmani Maa ના vahan સાથે connect થાય છે, sun rays positivity and awakening દર્શાવે છે, અને bindi Shakti & spiritual energy નું symbol લાગે છે. Overall logo very elegant, premium and spiritually connected feel આપે છે. Truly thoughtful and professional work. Highly recommended!
Pinky PandyaFOUNDER · Adhya Shakti - Healing & Spiritual Center
"
Replace this with a real testimonial from Testimonials → edit. Keep it to two or three sentences.
Client nameFOUNDER · BRAND
"
Replace this with a real testimonial from Testimonials → edit. Keep it to two or three sentences.
Client nameFOUNDER · BRAND
04 / THE STUDIO
Small studio.
Sideways thinking.
A small team in Surat. We pick a handful of clients each quarter and treat their brand like an obsession.
52+
Brands built
52+
Brands built
52+
Brands built
05 / THE JOURNAL
Notes from
the side.
BRANDINGIT'S NOT
THE LOGO.
THE LOGO.
Your logo isn’t the problem
Nine times out of ten, the thing a founder wants redesigned is the one thing that is working.
Read →PACKAGING200
PIXELS.
PIXELS.
Design your label at 200 pixels first
Most Indian packaging is now bought as a thumbnail on a delivery app. Design for that, then for the shelf.
Read →PRODUCTIONONE DAY.
ONE
MONTH.
ONE
MONTH.
How we batch a month of content in one day
The schedule we run for creator clients — hour by hour, including the parts that go wrong.
Read →