The White Crab
NOSH
Brand identity
F&B · BRANDING
2025
Nosh
VIEW CASE STUDY→
01 / SERVICE
Identity systems
that earn the
second look.
/ INCLUDED
What you get
in the box.
Every engagement includes the items below. Anything extra — we quote separately and transparently.
01Discovery sprint + competitive audit
02Positioning statement + proof points
03Naming + verbal identity
04Primary + secondary logo lockups
05Typography system
06Colour system
07Art direction rules
08Brand guidelines
09Launch kit: socials, signage, stationery
Deliverables ↘
Logo suiteType systemColour tokensBrand book (PDF)Working files
/ PROCESS
How it
actually runs.
Week 1–2
Discovery
Stakeholder interviews, category audit, positioning workshop.
Week 3–4
Direction
Creative routes, each with a different argument. We pick one together.
Week 5–6
System build
Logo, type, colour and motion built out across real surfaces.
Week 7–8
Document & ship
Brand book, working files, launch kit, team training call.
/ THIS SERVICE, SHIPPED
Recent branding & logo.
/ FAQ
Asked before.
Do you do naming separately?+
Yes — naming alone runs as a short sprint. Ask us for a quote.
Can we just buy a logo?+
A logo without a system underneath falls apart the moment the brand grows past a few touchpoints. We build the system.
What if we already have a logo we like?+
Then we run a brand refresh — keep the mark, rebuild everything around it.
Ready to start?
/ OTHER SERVICES