Stonelle Jewels is a high-end jewelry brand that celebrates luxury, craftsmanship, and timeless beauty. Every design detail—from the shape of a gemstone to the sparkle it reflects—inspired our creative direction.
At The White Crab, we developed a bespoke brand identity system that communicates both artistry and exclusivity. The custom serif wordmark with elegant ligatures exudes grace, while the floral-inspired monogram symbolizes the precision and symmetry found in fine jewelry.
The color palette of Deep Royal Purple and Off-White evokes royalty, creativity, and elegance, perfectly aligning with Stonelle’s refined audience. We extended this design language into stationery, packaging, and digital presence, ensuring consistency across every brand touchpoint.
The result is a sophisticated and empowering brand identity — one that elevates Stonelle Jewels as a true expression of modern femininity, confidence, and artistry.
