NOSH by Maytri Shah is a wellness brand promoting healthier lifestyles through nutritious choices. The White Crab developed a comprehensive brand identity system that captures the brand’s essence — pure, natural, and inspiring.
We used deep green tones to symbolize growth and freshness, balanced with warm neutrals for approachability. The minimalist logo design and elegant typography embody clarity and mindfulness. Our creative direction extended across logo design, brand language, packaging visuals, and social media templates, ensuring a consistent and memorable identity.
The result is a brand that feels alive, trustworthy, and refreshingly simple, empowering people to embrace health and wellness in their everyday lives.
