Job Junction is a modern recruitment and placement brand dedicated to connecting job seekers with opportunities that fit their aspirations.
At The White Crab, we crafted a strategic and symbolic brand identity that visually communicates connection, trust, and progress.
The logo design is centered around a yellow square, symbolizing a station or junction — the meeting point between talent and opportunity. The circular human-like icon represents the employee, while its rotational concept subtly forms the number “10,” denoting the brand’s 10 core pillars — trust, integrity, growth, collaboration, and innovation among them.
The vibrant yellow color palette conveys energy, positivity, and a bright career path, contrasted with strong typography that signifies reliability and professionalism.
We extended the identity through stationery, outdoor branding, and digital communication, ensuring consistency and recall across all platforms.
The result is a clean, dynamic, and value-driven brand identity that positions Job Junction as a hub for career growth — where opportunity meets ambition.
