For Aarna by C.B., a contemporary jewelry brand celebrating sophistication and timeless artistry, The White Crab developed a complete brand identity system — including logo design, typography selection, color palette creation, packaging design, and digital presence styling.
The logo features a rounded ‘A’ form crowned with a circle, symbolizing grace, continuity, and empowerment. The gradient gold tone represents luxury and warmth, while the Athena Bold and Light fonts create a harmonious balance between strength and refinement.
The visual identity extends through elegant packaging, minimal layouts, and a consistent golden-black color theme that conveys class and timeless appeal.
This cohesive brand system captures Aarna’s core essence — a union of modern design and classic elegance, truly “Where elegance meets timeless craft.”
