Khajurbhai Singtel is more than just a groundnut oil brand — it’s a symbol of Gujarati tradition, purity, and cultural pride. Endorsed by Nitin Jani, a beloved social figure and entertainer, the brand reflects authenticity and devotion through a lively, character-driven design.
At The White Crab, we developed a mascot-based identity featuring Khajurbhai’s cheerful persona, supported by a vibrant orange color palette symbolizing energy and spiritual significance. The complete branding included logo design, packaging for 15 kg tins and 5 L cans, stationery materials, store visuals, and a strong digital presence.
The final outcome is a fun, trustworthy, and culturally connected brand identity that brings warmth, humor, and purity together — making Khajurbhai Singtel instantly recognizable and emotionally relatable.
