HOW WE WORK · 5 STEPS

A five-step
sideways shuffle.

Most projects run 8 to 16 weeks. Retainers continue indefinitely. We never start without a discovery sprint, and we never show design before strategy is signed.

STEP 01

Listen.

Every project opens with a discovery sprint. Founder interviews, customer interviews, a category audit and a full read of everything you have ever published.

  • Stakeholder interviews
  • Customer interviews
  • Competitive & category audit
  • Analytics and channel review
STEP 02

Position.

We define the angle nobody else is using — the audience, the value, the voice. The strategy document becomes the source of truth.

  • Positioning statement
  • Audience & archetype
  • Messaging hierarchy
  • Voice & tone rules
STEP 03

Design.

Identity, packaging, interface — whichever the project needs. We design the worst-case use first, then make it sing.

  • Creative routes
  • Two rounds of revision
  • System built across real surfaces
  • Working files handed over
STEP 04

Build & ship.

Sites get built, packs go to press, feeds go live. We are at the press check and in the launch-day group chat.

  • Development & QA
  • Press check & print supervision
  • Content calendar loaded
  • Team training session
STEP 05

Run & measure.

For retainers, this is the actual job. Monthly reporting, quarterly strategy resets, and honest conversations when something is not working.

  • Monthly report
  • Quarterly strategy reset
  • New format tests
  • Annual brand health review

Start with a discovery call.