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  • Home/ Work/ KelaKrunch
    ClientKelaKrunch
    Categorybranding-logo · packaging-label
    Year2025
    Duration
    Location

    A snack brand loud enough for the shelf and the thumbnail.

    Add a short intro here — what the project was, who it was for, and what it had to achieve.

    The White Crab

    KELA
    KRUNCH

    Identity & packaging

    The challenge

    A crowded snacking category where most packs disappear at small sizes online.

    Our approach

    Bold colour blocking, an unmistakable wordmark and a variant system that stays readable at thumbnail scale.

    The outcome

    Replace this with the real outcome: listings, sell-through, marketplace performance.

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