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  • Home/ Work/ Aarna by C.B.
    ClientAarna by C.B.
    Categorybranding-logo
    Year2024
    Duration
    Location

    A textile label, rebuilt for a younger buyer.

    Add a short intro here — what the project was, who it was for, and what it had to achieve.

    The White Crab

    Aarna

    by C.B.

    The challenge

    A respected name speaking to an older audience, with the next generation ready to widen the market.

    Our approach

    A custom wordmark and a sculptural approach to photography — heritage craft, presented like a fashion label.

    The outcome

    Replace this with the real outcome: audience shift, online growth, stockists.

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