A jewellery brand that refuses the category clichés.

Add a short intro here — what the project was, who it was for, and what it had to achieve.

The White Crab

Brand identity

Jewellery branding in India tends to look identical — soft serifs, pastel gradients, the same photography.

We anchored Stonelle in editorial typography and high-contrast art direction, treating the product like sculpture rather than decoration.

Replace this with the real outcome: reach, enquiries, retail or launch results.

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