A five-step
sideways shuffle.
Most projects run 8 to 16 weeks. Retainers continue indefinitely. We never start without a discovery sprint, and we never show design before strategy is signed.
Listen.
Every project opens with a discovery sprint. Founder interviews, customer interviews, a category audit and a full read of everything you have ever published.
- Stakeholder interviews
- Customer interviews
- Competitive & category audit
- Analytics and channel review
Position.
We define the angle nobody else is using — the audience, the value, the voice. The strategy document becomes the source of truth.
- Positioning statement
- Audience & archetype
- Messaging hierarchy
- Voice & tone rules
Design.
Identity, packaging, interface — whichever the project needs. We design the worst-case use first, then make it sing.
- Creative routes
- Two rounds of revision
- System built across real surfaces
- Working files handed over
Build & ship.
Sites get built, packs go to press, feeds go live. We are at the press check and in the launch-day group chat.
- Development & QA
- Press check & print supervision
- Content calendar loaded
- Team training session
Run & measure.
For retainers, this is the actual job. Monthly reporting, quarterly strategy resets, and honest conversations when something is not working.
- Monthly report
- Quarterly strategy reset
- New format tests
- Annual brand health review