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ClientKelaKrunch
Categorybranding-logo · packaging-label
Year2025
Duration
Location

A snack brand loud enough for the shelf and the thumbnail.

Add a short intro here — what the project was, who it was for, and what it had to achieve.

thewhitecrab.com

KELA
KRUNCH

Identity & packaging

The challenge

A crowded snacking category where most packs disappear at small sizes online.

Our approach

Bold colour blocking, an unmistakable wordmark and a variant system that stays readable at thumbnail scale.

The outcome

Replace this with the real outcome: listings, sell-through, marketplace performance.

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