# thewhitecrab.com


## Posts

- [How we batch a month of content in one day](https://thewhitecrab.com/journal/how-we-batch-a-month-of-content-3/): The schedule we run for creator clients — hour by hour, including the parts that go wrong.
- [Design your label at 200 pixels first](https://thewhitecrab.com/journal/design-your-label-at-200-pixels-3/): Most Indian packaging is now bought as a thumbnail on a delivery app. Design for that, then for the shelf.
- [Your logo isn't the problem](https://thewhitecrab.com/journal/your-logo-isnt-the-problem-3/): Nine times out of ten, the thing a founder wants redesigned is the one thing that is working.
- [How we batch a month of content in one day](https://thewhitecrab.com/journal/how-we-batch-a-month-of-content/): The schedule we run for creator clients — hour by hour, including the parts that go wrong.
- [Design your label at 200 pixels first](https://thewhitecrab.com/journal/design-your-label-at-200-pixels/): Most Indian packaging is now bought as a thumbnail on a delivery app. Design for that, then for the shelf.
- [Your logo isn't the problem](https://thewhitecrab.com/journal/your-logo-isnt-the-problem/): Nine times out of ten, the thing a founder wants redesigned is the one thing that is working.
- [How we batch a month of content in one day](https://thewhitecrab.com/journal/how-we-batch-a-month-of-content-2/): The schedule we run for creator clients — hour by hour, including the parts that go wrong.
- [Design your label at 200 pixels first](https://thewhitecrab.com/journal/design-your-label-at-200-pixels-2/): Most Indian packaging is now bought as a thumbnail on a delivery app. Design for that, then for the shelf.
- [Your logo isn't the problem](https://thewhitecrab.com/journal/your-logo-isnt-the-problem-2/): Nine times out of ten, the thing a founder wants redesigned is the one thing that is working.
- [Hello world!](https://thewhitecrab.com/journal/hello-world/): Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

## Pages

- [Maintenance](https://thewhitecrab.com/maintenance/): We're rebuilding the site.
- [Careers](https://thewhitecrab.com/careers/): We hire slowly and rarely. When we do, we're looking for people who care about the craft more than the title.
- [Contact](https://thewhitecrab.com/contact/): Tell us what you're making and what's in the way. Every enquiry is read by one of us.
- [Journal](https://thewhitecrab.com/journal/): What we've learned running brands, feeds, presses and a small studio. If we haven't done it, we don't write about it.
- [Process](https://thewhitecrab.com/process/): Most projects run 8 to 16 weeks. Retainers continue indefinitely. We never start without a discovery sprint, and we never show design before strategy is signed.
- [Studio](https://thewhitecrab.com/studio/): A small team in Surat. We take a handful of clients each quarter and treat each brand like an obsession — which is only possible because we say no a lot.
- [Services](https://thewhitecrab.com/services/): We don't do everything. We do these four — and we do them like the brand belongs to us. Take one, or chain them into a single engagement.
- [Work](https://thewhitecrab.com/work/): Filter by service to see the work that matters to you.
- [Home](https://thewhitecrab.com/): BRANDING & MARKETING STUDIO · EST.


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